BODY BY DESIGN / OUR STORY
For the life that doesn’t slow down.
You still have a job to get to. People counting on you. A home to keep running. Becoming better has to fit inside that life.
MEET THE FOUNDER
Timothy Michael Campbell Jr.
Tim is a father, an author, and the founder of Body By Design. His experience with losing weight, regaining it, and rebuilding his routine shaped a question behind the brand: how do you keep making progress when your responsibilities don’t go away?
Working and raising children leaves little room for a life built entirely around fitness. That reality belongs in the conversation. Body By Design grew from the belief that useful tools should meet people where they are—and help them take the next step.
How to Lose It brings that purpose into a book: practical thinking about food, training, setbacks, and routines you can return to. It is the starting point for the brand, written for people who want their progress to last beyond a good week.
Explore the book ↗
OUR MISSION
Make becoming better part of everyday life.
Help everyday adults build a stronger body and a more dependable routine through practical education, thoughtfully chosen products, and a community that values honest progress.
Becoming is a practice.
It can be the meal you planned before a long shift. The walk you made time for. The next useful choice after a difficult day. We make room for ambition and imperfect routines in the same life.
One purpose. Three ways to carry it.
01
The Blueprint
Books that help you understand your choices and build a workable approach. Start with How to Lose It.
↗02The Fuel
Supplements with clear ingredients and directions, so you can decide what fits your routine.
↗03The Identity
Apparel that carries the reminder: you are still becoming. Wear it into the life you’re building.
↗What you can expect from us.
Useful before impressive.
Clear explanations and practical tools you can bring into an ordinary week.
Honesty earns trust.
Real product details, clear purchase information, and no promises of guaranteed results.
Progress has room for people.
Parents, shift workers, beginners, former athletes, and anyone finding their way back.
Bring the story you actually have.
The Becoming Collective is our partner program for people who want to share useful tools and build with the brand. You do not need a perfect routine or a massive following.
Meet the Collective ↗