Understand the pattern
Explore motivation, your environment, and the routines behind repeated restarts.
How to Lose It
Your plan has to fit your life.
You can know what to do and still struggle to do it after a long shift, a rough night, or a week that asks too much. How to Lose It starts there—and helps you build from there.
299-page hardcover · 6 × 9 inches
$34.99
Take a look inside. ↓
How to Lose It
This is for you if...
You can follow a plan when life is quiet, but lose your footing when it gets busy. You want to understand food and training without making fitness your entire life. You are ready to practice returning, instead of waiting for another perfect Monday.
More than a diet to follow.
Build around real life
Work through meals, weekends, eating out, training, and the days that do not go to plan.
Practice keeping it
Learn about setbacks, plateaus, maintenance, and becoming someone you can rely on.
How to Lose It
Take a look inside.
An actual interior page. Tap the preview to read it larger.
Know what arrives.
One physical hardcover of How to Lose It: 299 pages, a matte cover, and a black-and-white interior, plus the printable PDF companion workbook delivered digitally.
Please review our published return policy before purchasing. Read the return policy
MY LIFE CANNOT FIT MY PERFECT PLAN. MY PLAN HAS TO FIT MY LIFE.
Timothy Michael Campbell Jr. / How to Lose It, page 13
SIX PARTS. ONE REAL LIFE.
Open it where life gets complicated.
A look at the actual chapters inside How to Lose It. Choose the part that sounds like your week.
01Why you keep starting over
Motivation Is Not a System • The Life Behind the Body • Return Fast
02Understand the game
Calories Are the Math. Food Is the Experience. • Build Meals You Can Actually Live With • The Scale Is Data, Not a Verdict
03Design around real life
Work, Kids, Money, and Everything Else • The Weekend Counts • Eat Out. Celebrate. Travel. Live.
04Build without burning out
Train to Build, Not to Punish • The Hours Outside the Gym
05When the plan goes wrong
Build for Your Bad Day • Win the Next Decision • When the Scale Stops Moving
06Stop losing the same weight
Maintenance Starts on Day One • Become Someone You Trust
HOW TO LOSE IT / INSIDE THE HARDCOVER
Don’t just read the description. Read the book.
Real pages from the hardcover. Open a page for a closer look.
For the week you actually have.
The book meets the moments where a plan usually falls apart.
Timothy Michael Campbell Jr.
Written from the work of starting again.
Timothy Michael Campbell Jr. is a father and the founder of Body By Design. In these books, he shares the lessons of losing weight, regaining it, and learning to build routines around a life that did not slow down. The focus is practical: making a plan you can return to.
Your companion workbook
Read it. Put it to work.
A plan becomes useful when it meets your actual week. This 40-page printable companion gives you space to set a starting point, plan meals and movement, and review 12 weeks of progress.
The printable PDF companion is included with How to Lose It. It is delivered digitally, separately from your shipped hardcover.
Explore the hardcover ↗
A few things before you decide.
How does shipping work?
Your book is printed to order. Printing generally takes 3–5 business days before shipping; transit time is additional. These are estimates, and busy periods can take longer. Shipping charges appear at checkout. Books and other products may arrive separately, with separate tracking links. Contact bornbydesignco@gmail.com for order help.
Is this a personalized plan?
These are educational books, not individualized medical care or a promise of results. Use the ideas with your circumstances and appropriate professional guidance in mind.
Can I return the book?
Eligible unused items may be returned within 30 days of delivery under our published return policy. Contact bornbydesignco@gmail.com before returning an item. See the full policy for conditions and digital-download exclusions.
YOUR NEXT TOOL
Build on your blueprint.
Body By Design — 2nd Edition explores practical ways to use AI to organize fitness information and build a system you can work with. Start with How to Lose It; explore this companion approach when you want another tool.
Explore the second edition ↗Make the next chapter yours.
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How to Lose It$34.99
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How to Lose It · Kindle ↗Body By Design — 2nd Edition · Kindle ↗